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‘Game of Thrones’ season 8 likely to drive HBO Now signups, data shows

HBO should see a surge in sign-ups for the final season of Game of Thrones.

The big question: How much churn will HBO experience following the finale in May?

A recent study from Second Measure showed a spike in sign-ups during season 7 and a steady decline for the 6-months following the finale.

Flashback: HBO Must Get Bigger and Broader, Says Its New Overseer

HBO subscribers:
1) Non-U.S. — 88M (62%)
2) U.S. — 54M (38%)
3) Total — 142M

HBO subscribers (U.S. only):
Traditional — 49M (91%)
2) Online — 5M (9%)

PSA: Non-HBO subscribers can watch the season 8 premiere for free by signing up for a 7-day trial of HBO Now.

More #1: And now their watch has ended: Game of Thrones finale means likely loss of subscribers for HBO Now

More #2: ‘Game of Thrones’ ending comes with HBO at a crossroads


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