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‘Game of Thrones’ Season 7 Premiere Shatters HBO Ratings Records

16.1m viewers tuned into the Game of Thrones premiere on Sunday.

% growth from 2016:
1) Total — ↑ 38%
2) TV — ↑ 27%
3) Streaming — ↑ 60%

Viewership for the premiere grew by 4.4m between 2016 and 2017.

How does this compare to an event like the Super Bowl?

Total Viewers:
1)
Super Bowl: 113m (7X)
2) Game of Thrones: 16m

Television:
1)
Super Bowl: 111m (11X)
2) Game of Thrones: 10m

Streaming:
1)
Super Bowl: 1.7m
2) Game of Thrones: 6m (3.5X)

Share from Streaming:
1)
Super Bowl: 2%
2) Game of Thrones: 37%

Click here for my full tweetstorm.

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