fx

FX will let you watch its shows without commercials — if you pay an extra $6 a month

Fox’s FX/FXX has followed AMC’s lead and introduced a commercial free option for Comcast customers.

The cost is $6 per month compared to $5 for AMC.

Available to 19m Comcast customers only.

The math:
1) With a $25.00/CPM for 30-second spots and 16 minutes of commercials per hour
2) There are 32 30-second spots per hour
3) Fox would get $0.80 per hour in advertising revenue per viewer
4) At $4.99/month for no ads, Fox makes more $ from anyone who watches less than 7.5 hours per month.

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us