business-advantage

FreeWheel: Q4–2018 Video Monetization Report

Key findings according to FreeWheel:
1) 52%
of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 2021

2) 74% of advertisers and agencies say it is important or extremely important to have integrated TV and digital video data and technology

Ad views vs. video views:
1)
Video views — ↑ 20%
2)
Ad views — ↑ 19%
3)
Ad load — ↓ 1%

Share by format:
1)
Full episodes (>5m) — 61%
2)
Live — 29%
3)
Clips (<5m) — 10%

YoY growth by format:
1)
Live — ↑ 51%
2)
Full episodes (>5m) — ↑ 16%
3)
Clips (<5m) — ↓ 14%

Share by device:
1)
CTV/OTT — 42%
2)
Smartphone — 20%
3)
STB VOD — 16%
4)
Desktop — 14%
5)
Tablet — 8%

YoY growth by device:
1)
CTV/OTT — ↑ 45%
2)
Smartphone — ↑ 43%
3)
Tablet — ↑ 14%
4)
STB VOD — ↓ 4%
5)
Desktop — ↓ 18%

More: Study: Lines Blurring Between Linear TV, Digital Viewing

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us