Fox Will Bring 6-Second Ads To TV During Teen Choice Awards

Less than two months after floating the idea for 6-second ads on linear TV Fox is making it a reality.

The 6-second ads will appear during the Teen Choice Awards as a part of a shorter 29-second ad pod.

The new 29-second ad pod will include:
1) 5-second
intro asking the viewer not to change the channel
2) 6-second ad #1
3) 6-second
ad #2
4) 6-second
ad #3
5) 6-second
ad #4

Mars and Duracell will each air 2 of the 6-second spots.

Fox is reducing the total ad load for the Teen Choice Awards by 20%this year.

More on this topic. Facebook Gets Brands Ready for 6-Second Video Ads


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