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Facebook Watch video service launches worldwide

Usage of Facebook Watch via The Diffusion Group:

1) Never — 74%
2)
Monthly — 3%
3)
Weekly — 12%
4)
Daily — 6%
5)
Other — 5%

Quick math:
1)
Facebook users in U.S. — 210M
2)
% of daily/weekly Facebook Watch users — 18%
3)
Total daily/weekly Facebook Watch users — 37.8M

Total time spent on Facebook Watch has grown 14X since January.

YoY ad revenue increase in Q2 according to Merkle:
1) Instagram — ↑ 177%
2) Facebook — ↑ 40%

Smart bet: Facebook has clearly figured out how to make money with Instagram. Think about the upside if they can do the same with CTV/OTT!

Flashback: With IGTV, Instagram is betting that people want longer vertical videos

User growth by year:
1)
2010–1M
2)
2011–10M (↑ 900%)
3) 2012–50M (↑ 400%)
4) 2013–150M (↑ 200%)
5) 2014–300M (↑ 100%)
6) 2015–400M (↑ 33%)
7) 2016–600M (↑ 50%)
8) 2017–800M (↑ 33%)
9) 2018–1B (↑ 25%)

More #1: Facebook says social video watching will set it apart from Netflix and YouTube

More #2: The Impossible Job: Inside Facebook’s Struggle to Moderate Two Billion People

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