facebook-video-money

Facebook used to hate pre-roll video ads. Now it’s changing its mind.

Big news: Facebook is going to begin showing pre-roll video ads in more places.

Why this matters: One of the primary criticisms around social video advertising is the low view time (1.7s on mobile).

How this will help: Early tests have shown a 70% completion rate for similar ads on Facebook.

The chart below shows the differences in completion rates for video ads on various platforms.

Flashback #1: Facebook Leans Into Video

Flashback #2: The Viewability Challenge: Should Advertisers Care?

How much impact occurs in the first 2s of a video impression?
1) 38% of brand recall
2) 23% of brand awareness
3) 25% of purchase intent

More #1: Facebook Sets Pre-Roll Ad Expansion, Details More Kinds of Videos That Aren’t Eligible for Monetization

More #2: Facebook to show pre-roll video ads in more places

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us