Big news: Facebook is going to begin showing pre-roll video ads in more places.
Why this matters: One of the primary criticisms around social video advertising is the low view time (1.7s on mobile).
How this will help: Early tests have shown a 70% completion rate for similar ads on Facebook.
The chart below shows the differences in completion rates for video ads on various platforms.
Flashback #1: Facebook Leans Into Video
Flashback #2: The Viewability Challenge: Should Advertisers Care?
How much impact occurs in the first 2s of a video impression?
1) 38% of brand recall
2) 23% of brand awareness
3) 25% of purchase intent