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Facebook Leans Into Video

Facebook is getting into the content game by committing $1b+ over the next year to develop original shows.

Big selling point. Facebook has 2b+ users.

How does this compare to other networks?
1) Netflix — $7b
HBO — $3b
Apple — $1b
4) FX — $1b
Facebook — $1b
6) Apple — $1b

Previously on SOTS. Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives

Facebook Watch will initially launch with 40 shows from the likes of:
A&E Networks
2) Hearst
3) National Basketball Association
4) Business Insider
5) Mashable
6) National Geographic
7) BuzzFeed
8) Business Insider
9) Tastemade
10) Condé Nast Entertainment

Shows will be episodic and have ad breaks.

Early tests show a 70% completion rate for ads inside ad breaks for Facebook.

More on this topic. Facebook’s New Tools Improves Its Ability to Compare Social Ads to TV


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