Facebook admits another ad measurement mistake

A small mistake for Facebook, but they add up.

Television executives are talking up their own digital programs but also see an opportunity to strike Facebook/Google on measurement and brand safety.

Quote from Linda Yaccarino — Head of Ad Sales @ NBCUniversal.

“What the hell is a view anyway? Has a view bought any of your products? No. Viewers buy products. That’s why TV works. It reaches real people.”


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