Both viewability % and completion rates for digital video were up in Q2–2017 versus a year earlier.

Both viewability % and completion rates for digital video were up in Q2–2017 versus a year earlier.
Blog
Sales: ↑ 2% against projection
Ad Spend: ↓ $100 — $140m
This is a good reminder that an ad that is never seen by a human has a tough time increasing sales.
michaelbeach
on
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