Watching tv and using remote control

Extreme Reach: Q2 2018 Video Benchmarks

Share of impressions by length in Q3–2018 via Extreme Reach:
1) 30s — 55%
2)
15s — 41%
3)
6s — 2%
4)
Other — 2%

Share of impressions for 6s:
1) 2017-Q1–0.04%
2)
2017-Q2–2%
3)
2017-Q3–3%
4)
2017-Q4–5%
5)
2018-Q1–3%
6)
2018-Q2–1%
7)
2018-Q3–2%

Share of impressions by device in Q3–2018:
1)
Connected TV — 38%
2)
Mobile — 31%
3)
Desktop — 21%
4)
Tablet — 9%
5)
Other — 1%

Completion rate by device in Q3–2018:
1)
Connected TV — 95%
2)
Tablet — 82%
3)
Desktop — 75%
4)
Mobile — 72%

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us