Streaming Services TV Background

Extreme Reach: 2020-Q3 Video Benchmarks

Share of impressions by length (YoY share change) according to Extreme Reach:
1) 30s – 81% (↑ 15%)
2) 15s – 19% (↓ 13%)
3) 60s – 0% (↓ 1%)
4) 6s – 0%(↓ 1%)

2020-12-09_12-37-57

 

Share of impressions by device (YoY share change):
1) 
Connected TV – 39% ( 12%)
2) Mobile/Tablet – 39% (↑ 8%)
3) Desktop – 21% (↑ 6%)
4) Other – 1% (↓ 2%)

2020-12-09_12-38-18

 

Completion rate by device:
1) 
Connected TV – 98%
2) 
Mobile App – 72%
3) 
Desktop –  70%
4) 
Mobile Web – 61%

2020-12-09_12-49-57

 

Average view time by length:
1) 30s  – 26s (87%)
2) 15s  – 13s (87%)

2020-12-09_12-52-13

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