Digital Video

Extreme Reach: 2019-Q3 Video Benchmarks

Share of impressions by length in 2019-Q3 according to Extreme Reach:
1) 30s – 66%
2) 
15s – 32%
3) 
60s – 1%
4) 
6s – 1%

Share of impressions for 6s:
1) 2017-Q1 – 0.04%
2) 
2017-Q2 – 2%
3) 
2017-Q3 – 3%
4) 
2017-Q4 – 5%
5) 
2018-Q1 – 3%
6) 
2018-Q2 – 1%
7) 
2018-Q3 – 2%
8) 2018-Q4 – 1%
9) 2019-Q1 – <1%
10) 2019-Q2 – 1%
11) 2019-Q3 – 1%

Share of impressions by device (YoY share change):
1) 
Connected TV – 51% (↑ 13%)
2) Mobile – 26% (↓ 5%)
3) Desktop – 15% (↓ 6%)
4) Tablet – 5% (↓ 4%)
5) Other – 3% (↑ 2%)

Completion rate by device:
1) 
Connected TV – 96%
2) 
Tablet – 88%
3) 
Desktop –  80%
4) 
Mobile – 80%

Average view time by length:
1) 30s  – 26s (87%)
2) 15s  – 12s (80%)

More #1: Growth in Video Is Pushing Digital Ad Spend to Record High

More #2: 30s Now Represent Two-Thirds Of Digital Video Ads Served

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