Digital Video

Extreme Reach: 2019-Q2 Video Benchmarks

Share of impressions by length in 2019-Q2 according to Extreme Reach:
1) 30s  – 64%
2) 
15s  – 33%
3) 
60s – 2%
4) 
6s  – 1%

Share of impressions for 6s:
1) 2017-Q1 – 0.04%
2) 
2017-Q2 – 2%
3) 
2017-Q3 – 3%
4) 
2017-Q4 – 5%
5) 
2018-Q1 – 3%
6) 
2018-Q2 – 1%
7) 
2018-Q3 – 2%
8) 2018-Q4 – 1%
9) 2019-Q1 – <1%
10) 2019-Q1 – 1%

Share of impressions by device (share change):
1) 
Connected TV – 50% (↑ 12%)
2) Mobile – 25% (↓ 5%)
3) Desktop  - 16% (↓ 7%)
4) Tablet  – 6% (↓ 3%)
5) Other  – 3% (↑ 3%)

Completion rate by device:
1) 
Connected TV – 95%
2) 
Tablet  – 87%
3) 
Desktop  –  83%
4) 
Mobile  – 81%

Average view time by length:
1) 30s  – 26s (87%)
2) 15s  – 13s (87%)

More #1: CTV generates twice as many video ad impressions as mobile, study say

More #2: CTV Achieves Critical Mass, Surpasses 50% Of Video Ads ‘Served’

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