disney

Disney Consolidates Ad-Serving With Google, Ends Relationship With Comcast’s Freewheel

Big News: The Walt Disney Company is switching a big piece of their ad tech (ad server) from Comcast’s FreeWheel to Google’s Ad Manager.

Who is Freewheel? FreeWheel is a video ad tech company focused on connected TV. They were purchased by Comcast in 2014 for $320m.

Why is Disney switching? The official story is that Google is a better fit. The speculation is that this is a direct result of the recent Comcast/Disney battle over Fox.

Why does this matter? Disney is making a huge push in the OTT space and this gives access to major TV players content (ABC, ESPN, etc.) which is what Google has been after all along.

More #1: Disney and Google forge deep digital advertising bond

More #2: Disney dumps FreeWheel for Google Ad Manager

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