Dear Researchers: “TV” Refers To Content, Not Delivery Mechanism

What is TV? — Is content that was originally developed for TV, but delivered to the viewer via streaming “digital”?

Proper measurement is made even more difficult when we can’t agree on what is being measured!

Are original shows developed by Amazon/Netflix (The Crown, etc.) more like HBO shows (Game of Thrones, etc.) or 2-minute videos on Buzzfeed/YouTube?

Quote from Alan Wolk — Editor @ TVREV.
“More confusing still, is that many researchers insist that Netflix, Amazonand Hulu are “digital video.” This makes no sense either, as what those platforms are showing is still television — most of their content consists of network TV reruns. The original series they’re producing are also TV — professionally produced long-form programming. There’s no logical reason to lump them together with two minute Buzzfeed videos or YouTube UGC.

The fact that more and more television will be delivered in a time-shifted manner via digital devices also speaks to the need to make sure that we’re calling TV “TV”. It’s easy to show the decline of television by focusing on the falling number of viewers watching linear television, but as our friend Innovid’s Tal Chalozin pointed out earlier this week, it’s not that TV is failing, it’s just changing and adapting.”


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