skinny-bundles-3

Cord Cutting Isn’t The Future Of TV — It’s Cord Shifting

Skinny bundles are starting to grow in both channels offered and monthly cost.

The sweet spot appears to be at 80–100 channels and $45 — $60 per month (before broadband).

Flashback. Cord-Cutting Explodes: 22 Million U.S. Adults Will Have Canceled Cable, Satellite TV by End of 2017

Quick definitions:
1) Cord-cutters — Consumers who cancel traditional pay-TV
2) Cord-nevers — Consumers who have not yet subscribed to traditional pay-TV
3) Cord-shavers — Consumers who reduce their pay-TV bill. An example of this would be moving from able ($103/month) to a lower cost streaming service such as SlingTV.

Streaming pay-TV providers added 5.3M subscribers in 2017 led by Sling TV (% of total):
1)
Sling TV — 2.3M (43%)
2) DirecTV Now — 1.2M (23%)
3) PlayStation Vue — 600K (11%)
4) Hulu with Live TV — 500K (8%)
5) YouTube TV — 300K (6%)
6) fuboTV — 200K (3%)
7) Philo — 100K (1%)
8) Other — 250K (5%)

Pay-TV status of streaming subscribers:
1) Cord-cutters — 54%
2) Subscribe to both traditional and streaming — 37%
3) Cord-nevers — 9%

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us