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What Do The Latest Industry Moves Mean For Convergent TV Advertising?

By September 22, 2020No Comments

The world of Convergent TV advertising is experiencing a revolution. Incumbents and new entrants alike are driving significant shifts that continue to alter the landscape for ad buyers, networks, and the consumers they serve. We will consistently update our Convergent TV blog series to keep you informed on the latest developments and the implications for today’s environment and as we look to the future.

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Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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