Commercial Break? Many Just Reach for Another Device

Smartphone use increases during commercial breaks.

The big question. What impact does this have on recall/effectiveness for TV ads?

Previously on SOTS. Facebook Says Users Turn to the Platform During Commercial Breaks When They’re Watching TV

Usage more than doubled during commercial breaks:
During Show — 7–11%
During Commercials — 13–25%

More on this topic. eMarketer Updates US Time Spent with Media Figures


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us