Coming Soon: A Streaming TV Bundle for People Who Don’t Like Sports

A group of cable channels is pairing up to launch a sports free bundle.

The group includes:
1) Discovery Communications
2) Viacom
3) AMC Networks
4) A+E Networks
5) Scripps Networks Interactive

The cost will be less than $20/month.

Why does this matter? Sports channels like ESPN are the most expensive part of the cable bundle despite going unwatched by the majority of viewers.

The average cable bill is $103/month.

Breakout if consumer switched to the non-sports bundle:
Non-sports bundle: $20
2) Internet service: $50
3) Total monthly cost: $70

The above scenario would reduce a monthly pay-TV bill by $33 (32%)


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us