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Comcast Spotlight: The [TV] Viewership Report (Q1 2019)

Worth your time: Comcast Spotlight has pulled together viewership data from 17M HH.

Interesting: The average household watched 34 different networks over the quarter, and 70% of all viewing occurred outside the top 5 (ESPN, etc.).  Also, 304 different networks were the “most-watched” in at least 1 HH out of the 17M.

Average daily TV viewing hours according to Comcast Spotlight (YoY growth):
1) 2018-Q1 – 6h 4m
2) 
2019-Q1 – 6h 25m (↑ 6%)

Average daily live TV viewing hours (YoY growth):
1) 2018-Q1 – 5h 19m
2) 
2019-Q1 – 5h 32m (↑ 4%)

Average daily VOD/DVR TV viewing hours (YoY growth):
1) 
2018-Q1 – 0h 45m
2) 
2019-Q1 – 0h 53m (↑ 18%)

Share of viewing hours for live vs. time-shifted in 2019-Q1:
1) 
Live – 86%
2) 
VOD/DVR – 14%

Share of viewing hours by channel type in 2019-Q1:
1) Cable – 65%
2) 
Broadcast – 30%
3) 
Premium (HBO, etc.) – 5%

Unique VOD titles watched per month (YoY growth):
1) 2016 – 53K
2) 2017 – 76K (↑ 44%)
3) 2018 – 83K (↑ 9%)
4) 2019 – 105K (↑ 27%)

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