CNN thinks it’s figured out what a post-cable network looks like, and it’s betting $70 million on…

What is Great Big Story? A streaming video network that primarily creates 3–5 minute videos.

How is CNN involved? CNN recently invested $40m ($70m total) in GBS at an estimated valuation of $250m.

The average age for each network:
CNN — 58
Great Big Story — 27

Facebook and YouTube have been primary distribution channels up to this point.

What is GBS going to do with the capital? Creating content around the clock will be an immediate step.

Stealth cable network? The move to 24-hour content should get them added on streaming pay-TV services like Sling TV and DirecTV Now.

Their content currently reaches 30–60m people per week.

Users watching on a connected-TV have an average session of 38 minutes.


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