CBS, Nielsen Strike New Audience Measurement Deal

CBS and Nielsen extended their measurement deal after the previous deal expired at the end of 2018.

Interesting question from Alex Weprin @ MediaPost on how Nielsen would have handled the Super Bowl if the impasse made it that far.

Why this matters: There have been smaller Nielsen defections from Nielsen, and we recently projected that local stations would lead the way into advanced TV measurement, but this would have been a much bigger deal considering the scale of CBS nationally along with their local stations in major markets.

Good news: Nielsen made a few major announcements at CES around their Total Audience Ratings measurement system including the addition on YouTube mobile video and CTV/OTT video.

More #1: CBS Has A Plan B, And Its Name Isn’t Nielsen

More #2: No Nielsen? Here’s How Networks Can Use Other Measurement Tools

More #3: TV content discovery sucks. Can Nielsen make it better?


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us