Reaching Reluctant Patients Effectively During the COVID-19 Crisis

Overview

Encouraging patients to return to health care facilities for elective procedures is challenging during these difficult times. In addition, communications regarding the availability of a COVID-19 vaccine places increased demands on health care marketers who are under pressure to reach their target audiences with compelling messages that will drive measurable impact…all on a limited budget.

The increasing convergence of TV and video advertising presents new opportunities to overcome these challenges, expand the impact of your budget, and reach audiences more precisely based on location and consumer behavior.

In this educational webinar, we share new techniques in reaching health care audiences precisely and cost-effectively.  Dive into behavioral and multi-screen media consumption data to maximize reach and increase returns on a tight budget.

Presented by:

Michael Beach, Chief Executive Officer, Cross Screen Media

Dave Pollet, Chief Revenue Officer, Cross Screen Media