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BuzzFeed Had 65 Billion Video Views in 2017. But What Does That Mean for Ad Dollars?

BuzzFeed was the #1 media company in online video last year with 64.8B views on Facebook and YouTube.

BuzzFeed views across Facebook and Google (% of total):
1) Facebook — 57.4B (89%)
2) YouTube — 7.4B (11%)

Top 3 media companies for digital video views:
1) BuzzFeed — 64.8B
2) Time Warner — 43.7B
3) Disney — 43.7B

Facebook provided 103B views for the top 3 accounting for 68% of the total.

% of views from Facebook and YouTube:
1) Facebook — 68%
2) Google — 32%

More.
1) TV’s Average Minute Audience: Here To Stay?

2) National TV Ad Minutes Rise, Up Nearly 4% Per Hour

Share of national TV ad impressions (minutes/hour):
1) Viacom — 15% (14.6)
2) NBCUniversal — 14% (11.1)
3) Time Warner — 11% (8.9)
4) Walt Disney — 10% (7.9)
5) Fox Networks Group — 9% (10.4)
6) CBS — 6% (10.4)

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