Big Screen Impressions

‘Big Screen’ Is The Big Winner For Impressions During Lockdown

Quick math on ad load w/ premium video according to FreeWheel:
1) 
Video views – ↑ 17%
2) 
Video ad views – ↑ 32%
3) 
Video ad load – ↑ 13%

Share by format:
1) Long-form (>5m) - 55%
2) Live – 38%
3) Clips (<5m) – 7%

YoY growth by format:
1) Live – ↑ 38%
2) Long-form (>5m) – ↑ 33%
3) Clips (<5m) –  3%

Share by device:
1) 
CTV/OTT – 50%
2) 
STB VOD – 23%
3) 
Mobile – 15%
4) 
Desktop – 11%

YoY growth by device:
1) 
CTV/OTT – ↑ 42%
2) 
Mobile – ↑ 17%
3) STB VOD – ↑ 13%
4) 
Desktop – ↓ 2%

Average completion rate by unit:
1) Mid-roll  – 99%
2) Pre-roll – 86%

Average video ad pod length (YoY change):
1) 
2018-Q1 – 110s
2) 
2019-Q1 – 96s (↓ 13%)
3) 2020-1H – 112s (↑ 17%)

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