AT&T Is Dragging HBO’s Streaming Strategy Out of the Dark Ages

Wow: HBO considered buying Netflix back in 2007, but the price tag of ≈ $1.5B was thought to be too high!

PSA: Netlix is currently worth $157B.

Quote from Michael Gabriel — Former CIO @ HBO:
“There was a belief that Netflix was going to implode…either due to the escalating costs with their model or due to content no longer being licensed to them.”

Early to the game: HBO actually launched it’s streaming product in beta one year prior to the 2007 launch of streaming for Netflix. HBO Go became available to all HBO subscribers in 2010 and was followed by a version for non-pay TV subscribers (HBO Now) in 2015.

U.S. Subscribers:
Netflix — 58M
HBO Now — 8M

Global subscribers:
Netflix — 139M
HBO — 130M

Quote from Robert Greenblatt — Chairman of Entertainment @ AT&T’s Warner Media:
“Netflix doesn’t have a brand. It’s just a place you go to get anything — it’s like Encyclopedia Britannica…That’s a great business model when you’re trying to reach as many people on the planet as you can.”

The new team @ AT&T’s Warner Media:

The new media portfolio @ AT&T’s Warner Media:

Video: WarnerMedia announces restructuring in wake of AT&T takeover

More #1: Reviewing AT&T’s Reorganization of WarnerMedia

More #2: AT&T’s WarnerMedia shakeup tells you how it views the future of media

More #3: 50 Questions For AT&T


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