As Netflix Upends the Industry, 86% of the Content People Consume Is Still Ad-Supported

Wow: The average adult spends 75+ hours consuming media each week and 86% is ad supported!

Total time spent with media (ad-supported only):
1) 2002–48h 8m (42h 50m)
2) 2007–51h 3m (43h 22m)
3) 2012–59h 29m (49h 41m)
4) 2017–75h 38m (64h 55m)

Share of ad-supported content:
1) 2002–89%
2) 2007–85%
3) 2012–84%
4) 2017–86%

More: Netflix is poised to enter the TV news business


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