cs

As Netflix surges, original content is the new black. But licensed shows still take the crown

% of new titles that are Netflix originals by year:

1) 2016–15%
2)
2017–25%
3)
2018–43%

Flashback #1: Netflix’s Dilemma: Marketing 700 New Original Series Is A Lot Harder Than Making Them

How much content does $8B buy? The answer from Netflix appears to be 700 original TV shows and 80 original movies.

Quick math: That is a pace of 1 original show every 13 hours and 1 original movie every 5 days.

Flashback #2: Apple Goes to Hollywood. Will Its Story Have a Happy Ending?

Original scripted shows by year (% change YoY):
1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 12%)
7) 2015–422 (↑ 9%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)
10) 2018P — 500+ (↑ 3%+)

More #1: Netflix, Amazon Video, and Xfinity are accidentally re-creating cable TV

More #2: Pivoting to TV is the new pivoting to video

More #3: A Six Point Plan for HBO (The Future of HBO, Pt. II)

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us