Are you ready for 2020? President Trump’s campaign has started ramping up its spending on digital platforms far outpacing his Democratic rivals.
Ad spending on Facebook/Google in 2019:
1) Donald Trump — $4.5M
2) Elizabeth Warren — $595K
3) Kamala Harris — $536K
4) Bernie Sanders — $438K
5) Cory Booker — $419K
6) Kirsten Gillibrand — $333K
7) Jay Inslee — $154K
8) Beto O’Rourke — $102K
9) Tulsi Gabbard — $97K
10) Amy Klobuchar — $92K
Worth the time: Bully Pulpit Interactive has launched a data visualization tool that allows you to track these numbers.
3 reasons why the Trump campaigns worldview is different:
1) They are the first Republican incumbent who has built out a massive online fundraising base. They will most likely spend dollars earlier with less regard for cash on hand reports since they can replenish the dollars.
2) Their campaign manager (Brad Parscale) was the 2016 digital director, and his home field is analytics and targeting.
3) They have the luxury of focusing on the general election while the Democrats fight it out in a 12+ month primary (see: Obama vs. Romney). The Trump campaign’s goal is to create votes for the November 2020 general election. The Democrat campaigns goal is to create votes for February 2020 Iowa caucus and New Hampshire primary.
PSA: They will literally let anyone go on TV these days…