Streaming viewership for Amazon’s first NFL game grew 53% over Twitter’s # for the same game in 2016.
Television viewership for the same game declined 5%.
Streaming viewership for first NFL Thursday night game (% of total viewership):
1) 2016 (Twitter): 243K (2.5%)
2) 2017 (Amazon): 372K (1.6%)
More on this topic. Amazon’s NFL streaming is all about collecting ad data