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Analyst Doubles Down on Advanced TV Advertising

Analyst Omar Sheikh of Credit Suisse said in a new report that he has “increased confidence” that advanced advertising will help networks grow domestic ad revenues “faster than in recent years and faster than investors currently expect.”
What is advanced TV advertising? The planning/buying of television ads against a specific target (auto intenders, quick service restaurant customers, etc.) and optimized to drive business outcomes (sales, etc.). This is in contrast to traditional advertising which is targeted to an age/gender demo (adults 35+ etc.) and optimized for reach/frequency.

michaelbeach

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