mad-men

Advertising’s ‘Mad Men’ Bristle at the Digital Revolution

Big brands such as McDonalds and Proctor and Gamble are demanding that their various agencies start to offer integrated marketing plans.

This is creating internal conflicts between the “old school” (creative) and “new school” (analytics).

Big agencies such as Publicis Group now generate more than half of their revenue from digital.

Brands doing more. Proctor and Gamble ran their own creative tests and started requesting changes down to the size and location of the logo.

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us