Meghan and Harry Oprah Interview Header Image

Advertisers Pay A King’s Ransom For Oprah Interview

Meghan and Harry Interview with Oprah

Key numbers for Meghan and Harry’s Oprah interview:
1) Aired in 70+ countries
2) 17.2M watched in the U.S.
3) 2-hour runtime

Quick math on advertising revenue for U.S. broadcast:
1) CBS paid ≈ $9M for rights
2) 60 total ads ran
3) 56 non-promotional ads ran
4) Each 30s spot cost $250K – $325K
5)$14M – $18M in advertising revenue

More: Why Isn’t Oprah’s Bombshell Interview With Meghan and Harry on Paramount Plus?

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us