Digital Media concept cube of screens smart TV

Ad-Supported OTT Isn’t A Fad, It’s The Future

Roku had 6.7b hours of streaming during the first half of 2017 and 47% of those hours were ad supported.

Flashback. Streaming TV Viewers Complete 98% of All Video Ads, According to New Study

The big shift. The best place to watch TV is still on an actual TV, but how the content/ads are delivered is evolving.

More consumers watch their favorite shows through an online source than through a broadcast/cable source.

The pay-TV landscape grew 0.6% in Q3, but that was led by growth in streaming subscribers.

Subscriber growth in Q3:
1)
Traditional pay-TV — ↓ 872k
2) Streaming pay-TV — ↑ 962k

10 of the 12 providers below lost subscribers.

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us