2020Primary

Ad spending on 2020 primary tops $1 billion

Wow: Ad spend for the Democratic primary has reached $1.03B with four months remaining before the final state’s vote.

Ad spend by candidate (% of total) according to Advertising Analytics:
1) Michael Bloomberg – $538M (52%)
2) Tom Steyer – $186M (18%)
3) Bernie Sanders – $49M (5%)
4) Pete Buttigieg – $35M (3%)
5) Elizabeth Warren – $24M (2%)
6) Amy Klobuchar – $16M (2%)
7) Joe Biden – $14M (1%)
8) Other – $175M (17%)

Ad spend by party (% of total):
1) Democrat – $969M (93%)
2) Republican – $68M (7%)

Top 5 states by ad spend:
1) California – $110.3M
2) Iowa – $75.2M
3) Texas – $61.5M
4) Florida – $57.7M
5) New Hampshire – $45.2M

Super Tuesday ad spend:
1) 2016 – $30M
2) 2020 – $247M

More #1: Most Democrats Think Obama Has Endorsed a Democrat for President. (He Hasn’t.)

More #2: The media buyers behind the 2020 presidential race revealed

More #3: The Political Fundraising Model Is Breaking Down. The Success Of Bernie Sanders And Mike Bloomberg Are The Clearest Sign.

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