A potential fight is brewing in TV land over an under-20-dollar TV bundle without sports

Chart — I posted this on Twitter which shows the pricing difference between the average cable bundle ($103) and the proposed non-sports bundle ($20).

Cord cutting vs. cord shaving — Most of the focus has been on consumers that cut the cord (no pay TV), but cord shaving (cheaper bundle) could be a bigger issue. What happens to the budget for content as consumers choose the $20 monthly price tag over the $103 version?

Sports is the primary focus here because networks have placed big bets on content as consumer media habits are changing. For example, the CBS/NBC/Fox are already locked up with the NFL through 2023. How do these networks monetize this investment if ratings slowly decline annually? Link


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