Speaking of Inscape. TV[R]EV ran this analysis on second-by-second viewing for the NFL conference championship games.
Lost ad revenue. Look at the drop off at roughly the 120-minute market of the Eagles/Vikings game when the game is clearly a blowout.
Top Shows Watched Before Switching On to the AFC Championship Game:
1) Fox NFL Sunday
2) Fixer Upper
4) The Big Bang Theory
5) Truth and Lies: The Tonya Harding Story
Top Shows Watched After Switching Off the NFC Championship Game:
1) 60 Minutes
2) CBS Weekend News
3) America’s Funniest Home Videos
4) The 24th Annual Screen Actors Guild Awards
5) Little Big Shots